Sales ops isn't hard because of strategy. It's hard because of the grind. You write notes, update Salesforce, chase customers, ping your manager. Once is fine. Do it for twenty accounts and you're drowning.
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Bryant McCombs at OpenAI knows the pain. Reps spend most of their week not actually selling, and this admin is why. He's an account director who codes. At the GTM + AI NYC Lightning Talks, he showed how he used Codex with the Salesforce CLI to bulldoze the repetitive junk.
"I brute-forced Salesforce with the Salesforce CLI via Codex and now I've gone from what I showed you previously where again, we're doing all these manual steps to now just a few kind of reviews and approvals on a daily basis."
That's the shift. Instead of living in the weeds, most of the grunt work gets handled for you.
Bryant's setup is dead simple. Codex plugs into the tools you already use, Salesforce, Gmail, Slack. Every morning, it grabs the emails that matter, drafts replies, and lines up follow-ups. Drop in a call transcript. It figures out the account, updates the opportunity, makes a follow-up task, and even drafts a proposal using real Salesforce data.
"It's creating a context-aware proposal based off of the data that's in Salesforce that I could just share with the customer."
Slack messages, proposals, Salesforce fields. All handled. Bryant reviews, tweaks, and approves. Most days he does it from his phone, which pairs to his running desktop session so his files and permissions stay on the machine. Couch, park bench, doesn't matter. Sellers aren't in one place. This has to work wherever they are.
But he keeps a human in the loop. You don't want bots sending stuff blind.
"I always want to have some level of human in the loop... I like to still be more human in the loop than maybe others might."
For anything that matters, you still need to check your work. Accountability doesn't go away because a bot wrote the draft.
If you're in GTM or RevOps and tired of cleaning up after missed updates and bad data, this is the play. Automate the busywork. Keep the judgment.
Thanks to Deepline for hosting.
Part of the GTM + AI NYC Lightning Talks - see all six talks. Hosted by Deepline at Ramp HQ.
Bryant McCombs on LinkedIn · OpenAI
More from the event: Jai (Deepline) · Keyan (Ramp) · Julia (Notion) · Chris (Modal) · Jacob (Attention)