One design system across the whole site. Atomic primitives, gradient surfaces, opinionated typography, and a single italic accent doing all the lifting.
Gradient + diagonal sheen + jitter noise + mini-grid + dither, all stacked. The primary brand surface.
The secondary surface — used to give the page variation without ever leaving the system.
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Body — Switzer 400 at 15px / 1.6 leading / -0.008em tracking. Used for paragraph copy across the site.
$ deepline plays run lead-email-waterfall --watchGeist Mono 500 · 11.5px · indigo. Acts as the section eyebrow across the whole site.
The numbered chapter marker. Magazine-style structure that lets the page read as chapters.
Instrument Serif italic on indigo. The single accent doing the typographic lifting.
The single primitive that signals freshness — used in nav status dots, live indicators, and pulses on the CTA card.
Cards lift 3px on hover with a soft shadow. Easing: cubic-bezier(0.16, 1, 0.3, 1).
The Instrument Serif italic indigo accent — used on the hero and any “moment” headline.