ZoomInfo
Enterprise B2B data platform with contact, company, and intent data. Known for high cost but broad coverage.
Enterprise B2B data platform with contact, company, and intent data. Known for high cost but broad coverage.
Primitives
- Provider type
- commercial
- Core dataset
- Enterprise B2B data platform with contact, company, and intent data. Known for high cost but broad coverage.
- Strongest geos
- US, UK, Canada, Australia
Enterprise B2B data platform with contact, company, and intent data. Known for high cost but broad coverage.
Why GTM teams care
Overall, the community views Clay as a powerful but sometimes frustrating tool due to its integration challenges and dependency on third-party data sources. Its flexibility and automation capabilities are valued, but users caution about potential connectivity and billing issues.
What this means
- Users leverage Clay to automate the verification of whether contacts are still employed at their listed companies, enhancing lead accuracy.
- The platform is employed to enrich current contact data using APIs from various sources, improving data reliability before sales outreach.
- Clay is utilized to construct custom demand generation plays that adapt to specific business goals and client engagements.
- It's used effectively for tracking LinkedIn engagement data without direct account authentication risks, providing a safer enrichment method.
What people are saying about ZoomInfo
Real quotes from 5 cited sources across review sites, blogs, Reddit, HN, X, and community forums.
“G2 rates ZoomInfo 4.5/5 while Trustpilot sits at 1.8/5 — the platform works better for heavy users but has serious customer relationship issues. Auto-renewal clauses catch many customers off guard.”
“ZoomInfo sales team has become a meme on r/sales, with reps calling every two hours. The Chrome extension has been reported to crash 32GB MacBooks.”
“All top ZoomInfo alternatives (Apollo, Lusha, Hunter, RocketReach, UpLead, Lead411) offer monthly billing, providing far more flexibility than ZoomInfo mandatory annual contracts.”
“While they give you a rep, the reps are useless — a sentiment frequently heard among smaller customers. Tech support is minimal or non-existent.”
“Apollo consistently ranks as the top ZoomInfo alternative, combining a massive contact database with built-in sales engagement tools for around $99/mo instead of ZoomInfo five-figure contracts.”
Frequently asked
What is ZoomInfo?
Enterprise B2B data platform with contact, company, and intent data. Known for high cost but broad coverage.
What is ZoomInfo best for?
Teams use ZoomInfo for Users leverage Clay to automate the verification of whether contacts are still employed at their listed companies, enhancing lead accuracy, The platform is employed to enrich current contact data using APIs from various sources, improving data reliability before sales outreach, Clay is utilized to construct custom demand generation plays that adapt to specific business goals and client engagements, and It's used effectively for tracking LinkedIn engagement data without direct account authentication risks, providing a safer enrichment method.
What do public references say about ZoomInfo?
The cited source set is cautious, with 3 negative references out of 5. Deepline tracks 5 cited sources for this provider entry.
What should teams check before choosing ZoomInfo?
Several users encountered 'Invalid Credentials' errors, causing frustration and highlighting potential integration issues, Clay's dependency on ZoomInfo for certain functionalities limits its effectiveness if the ZoomInfo account is not properly configured, There appears to be confusion regarding the billing structure for enrichment, especially in waterfall models, leading to potential unexpected costs, and Some community members expressed dissatisfaction with the speed and responsiveness of customer support, particularly when integrating with other tools.
What alternatives should teams compare with ZoomInfo?
Teams commonly compare ZoomInfo with ZoomInfo, often mentioned for direct data sourcing but highlighted for limitations when not used with Clay, Amplemarket, noted for its outbound sequencing capabilities and integration with lead targeting, 6sense, discussed for its advanced intent data features and orchestration capabilities in the B2B space, and RollWorks, mentioned as a budget-friendly alternative for intent data and marketing operations alongside Clay.
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Pros
- Clay allows for seamless integration with multiple data sources for enrichment, helping streamline contact details gathering.
- The platform offers flexible options for creating custom workflows and automation, enabling users to tailor their enrichment processes.
- Community members have praised Clay for its ability to filter and classify data effectively, which enhances lead quality and targeting.
- Users appreciate the capacity to manage and track multiple vendors in the enrichment process, providing insights into performance and costs.
Cons
- Several users encountered 'Invalid Credentials' errors, causing frustration and highlighting potential integration issues.
- Clay's dependency on ZoomInfo for certain functionalities limits its effectiveness if the ZoomInfo account is not properly configured.
- There appears to be confusion regarding the billing structure for enrichment, especially in waterfall models, leading to potential unexpected costs.
- Some community members expressed dissatisfaction with the speed and responsiveness of customer support, particularly when integrating with other tools.
- Category
- Enrichment
- Community mentions
- 18
- Sentiment score
- Negative (-0.60)
- Website
- www.zoominfo.com
Questions mentioning ZoomInfo
6 questions reference this provider.
What are affordable alternatives to 6sense for B2B demand generation?
“...r with intent data providers: - [Bombora](https://bombora.com) - [ZoomInfo Intent](https://www.zoominfo.com) - [RollWorks](https://www.rollworks.com) **Lightweight Solutions** - **[...”
What would a modern AI-powered sales stack look like if rebuilt from scratch today?
“...art with Clay as your enrichment backbone, cascading through Apollo → ZoomInfo → Cognism for contacts and Clearbit → 6sense for company data. Add ChatGPT API integration for research summa...”
Are 300 accounts and 2,500 contacts enough for ABM display campaigns?
“...ting contacts:** 2,500 - **After data accuracy adjustment** (85% from ZoomInfo): ~2,100 viable contacts - **After job title/seniority filtering:** Significantly reduced further - **Result:...”
How do I connect my ZoomInfo account for enrichment in Clay?
“Your ZoomInfo account needs API access enabled first - if you're using SSO or don't have API access, contact ZoomInfo suppo...”
Does anyone know of a list provider for users of cloud software
“yes this is widely available. the simplest will be Apollo (Cognism, Zoominfo...) because it's right in the filters. there are also data sources you can access via api if you're using Cl...”
what is the best source for SMB data? we're building custom lists across verticals and enriching...quite costly and time intensive! zoominfo and apollo seem a bit generic
“...really a single “best” source, especially across multiple verticals. ZoomInfo and Apollo are fine for broad coverage, but they tend to get generic and expensive quickly at the SMB level....”
Community signals
Community discussions and reviews from the last 30 days.
ZoomInfo reference from Multiple reviewers
G2 rates ZoomInfo 4.5/5 while Trustpilot sits at 1.8/5 — the platform works better for heavy users but has serious customer relationship issues. Auto-renewal clauses catch many customers off guard.
ZoomInfo reference from Lindy Blog
ZoomInfo sales team has become a meme on r/sales, with reps calling every two hours. The Chrome extension has been reported to crash 32GB MacBooks.
ZoomInfo reference from Prospeo
All top ZoomInfo alternatives (Apollo, Lusha, Hunter, RocketReach, UpLead, Lead411) offer monthly billing, providing far more flexibility than ZoomInfo mandatory annual contracts.
ZoomInfo reference from SyncGTM
While they give you a rep, the reps are useless — a sentiment frequently heard among smaller customers. Tech support is minimal or non-existent.
ZoomInfo reference from Fundraise Insider
Apollo consistently ranks as the top ZoomInfo alternative, combining a massive contact database with built-in sales engagement tools for around $99/mo instead of ZoomInfo five-figure contracts.
All opinions are community-sourced from real GTM practitioners. No vendor can claim or edit this page.