Apollo
All-in-one sales intelligence platform with contact database, enrichment, and outreach. Known for large database but data freshness concerns.
All-in-one sales intelligence platform with contact database, enrichment, and outreach. Known for large database but data freshness concerns.
Primitives
- Provider type
- commercial
- Core dataset
- All-in-one sales intelligence platform with contact database, enrichment, and outreach. Known for large database but data freshness concerns.
- Strongest geos
- US, Canada, UK, Australia, India
All-in-one sales intelligence platform with contact database, enrichment, and outreach. Known for large database but data freshness concerns.
Why GTM teams care
The community appreciates Apollo's ease of use and integration potential, but concerns over data quality and rate limits temper their enthusiasm. Users find it effective for certain use cases, though they acknowledge the need for alternatives in specific scenarios.
What this means
- Effective for building targeted contact pipelines, particularly for e-commerce brands.
- Useful for automating sequences in outbound campaigns, allowing for personalized approaches at scale.
- Integration with tools for comprehensive enrichment, such as using Clay to supplement Apollo's data.
- Deployment in LATAM markets where other tools may not provide adequate coverage.
Tasks you can run with Apollo on Deepline
Apollo is wired into Deepline. 13 actions are available out of the box, runnable from the CLI or as a column step in an enrichment spreadsheet.
Quick start
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=apollo_check_credits:{}' --jsonAvailable actions
Apollo Check Credits
Check Apollo API credit usage and remaining balance
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=apollo_check_credits:{}' --jsonBulk Organization Enrichment
Enriching multiple company domains in one request
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=apollo_bulk_organization_enrichment:{"domains":["{{domains}}"]}' --jsonBulk People Enrichment
Matching and enriching multiple people in one request
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=apollo_bulk_people_enrichment:{"details":[{"first_name":"Jane","last_name":"Doe","email":"jane.doe@example.com","domain":"example.com"}]}' --jsonCompany Search
Apollo company search endpoint (1 credit per page) with full request control.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=apollo_company_search:{}' --jsonEnrich Company
Enriching one company from its domain.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=apollo_enrich_company:{"domain":"{{domain}}"}' --jsonGet Complete Organization Info
Fetching the full Apollo organization record by org ID
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=apollo_get_complete_organization_info:{"id":"{{id}}"}' --jsonNews Articles Search
Pulling recent news for target organizations
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=apollo_news_articles_search:{"organization_ids":["{{organization_ids}}"]}' --jsonOrganization Enrich
Enriching organization profile from a domain
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=apollo_organization_enrich:{"domain":"{{domain}}"}' --jsonOrganization Job Postings
Listing current job postings for one organization
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=apollo_organization_job_postings:{"organization_id":"{{organization_id}}"}' --jsonPeople Match
Resolving one person to a higher-confidence Apollo match
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=apollo_people_match:{"id":"person_123","first_name":"Ada","last_name":"Lovelace"}' --jsonPeople Search Paid
Apollo paid people search endpoint (1 credit per page) with full request control. These results are pretty bad and have obfuscated names, so use dropleads instead when possible + bundle with people match
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=apollo_people_search_paid:{}' --jsonSearch People With Match
Free Apollo search with automatic paid enrichment of discovered person IDs, returning enriched people rows directly.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=apollo_search_people_with_match:{}' --jsonSearch People
Preview people discovery via api_search (no contact data and no Apollo credit usage). These results are pretty bad and have obfuscated names, so use dropleads instead when possible + bundle with people match
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=apollo_search_people:{}' --jsonWhat people are saying about Apollo
Real quotes from 5 cited sources across review sites, blogs, Reddit, HN, X, and community forums.
“Data accuracy seems to hover around 65-70% rather than the higher rates Apollo advertises. Email bounce rates of 15-25% are commonly reported.”
“Users report that up to 60% of contact information is wrong, especially for UK and US markets. Bounced emails are a frequent issue even after verification.”
“It was so easy to use and gave quality results for email ID and phone number. Reaching out to CXO, Founding Teams, investors became so easy.”
“Apollo credit system can have you spending a fortune and the features can be overwhelming for beginners. Customer service described as the worst in tech.”
“Apollo works better for US-focused prospecting but has notable accuracy challenges for international contacts and smaller companies.”
Frequently asked
What is Apollo?
All-in-one sales intelligence platform with contact database, enrichment, and outreach. Known for large database but data freshness concerns.
What is Apollo best for?
Teams use Apollo for Effective for building targeted contact pipelines, particularly for e-commerce brands, Useful for automating sequences in outbound campaigns, allowing for personalized approaches at scale, Integration with tools for comprehensive enrichment, such as using Clay to supplement Apollo's data, and Deployment in LATAM markets where other tools may not provide adequate coverage.
What do public references say about Apollo?
The cited source set is cautious, with 3 negative references out of 5. Deepline tracks 5 cited sources for this provider entry.
What should teams check before choosing Apollo?
Mixed reviews on data quality and accuracy, especially post-LinkedIn ban, Rate limits for the API can hinder large-scale operations (e.g., 200 requests per minute), Some users report insufficient leads or issues with bounced emails, particularly when targeting specific personas, and Pricing structure for credits can become burdensome if overutilized, particularly in certain regions.
What alternatives should teams compare with Apollo?
Teams commonly compare Apollo with Clearbit for maintaining firmographics and CRM hygiene, Lemlist and Amplemarket for email outreach and multichannel campaigns, Kaspr and Lusha for local B2B data, specifically in LATAM, and AI.SDR for an all-in-one approach to managing outreach with integrated AI capabilities.
Share your experience with Apollo
No vendor influence — your review is published as-is. Post anonymously or with your name.
Pros
- Strong user experience compared to many alternatives, making it easier to navigate.
- Integration capabilities with existing tools like Clay, Salesforce, and HubSpot are noted to be beneficial.
- Offers a large dataset with various enrichment options, including company and contact details.
- Ability to automate prospecting through AI-driven tools, which reduces manual workload and increases efficiency.
Cons
- Mixed reviews on data quality and accuracy, especially post-LinkedIn ban.
- Rate limits for the API can hinder large-scale operations (e.g., 200 requests per minute).
- Some users report insufficient leads or issues with bounced emails, particularly when targeting specific personas.
- Pricing structure for credits can become burdensome if overutilized, particularly in certain regions.
- Category
- Enrichment
- Community mentions
- 95
- Sentiment score
- Negative (-0.40)
- Website
- www.apollo.io
Questions mentioning Apollo
20 questions reference this provider.
What are good use cases for Claude Code in marketing?
“...Tools - **HubSpot/Marketo APIs**: Bulk create personalized emails - **Apollo.io + Clay**: Enrich then personalize - **Customer.io**: Dynamic content blocks powered by Claude ### Time Sa...”
What are good use cases for Claude Code in sales?
“...p reduced to 2 minutes **Tools:** Zapier, Make, Salesforce, HubSpot, Apollo --- ## 4. CRM Data Hygiene & Standardization **Workflow:** - Claude processes messy CRM data (inconsistent...”
How do I build company lists now that Apollo scraping is restricted?
“**Multi-source company discovery is now essential.** **Best alternative sources:** | Source | Best For | Coverage | |--------|----------|----------| | **LinkedIn Sales Navigator*”
How do I find LinkedIn URLs when I only have name and company?
“...API** - `site:linkedin.com/in "[name]" "[company]"` as fallback 3. **Apollo person lookup** - if you have work email 4. **PhantomBuster LinkedIn search** - scrapes company page employee...”
What's the best waterfall for finding work emails?
“...aterfall | Why | |----------|-----------|-----| | **B2B SaaS (US)** | Apollo → Findymail → Hunter | Best coverage for tech companies | | **Enterprise/Fortune 500** | Findymail → Apollo →...”
What are the best cost-effective services to get mailboxes and domains for Apollo at scale?
“...per inbox (handles domain registration and DMARC setup, can export to Apollo), theboomerang.co at $2-2.25 per mailbox, or Warmy and Mailreach if you specifically need email warming for n...”
What are the most effective email finder tools and strategies to improve verification rates while minimizing credit usage?
“...first and only verify at the end to avoid wasting credits. Hunter and Apollo have shown good results as alternatives to Clay's built-in finder tools, with effectiveness varying by region...”
What is the best way to do parent-child company hierarchy mapping with Clay before importing to Salesforce?
“...iate parent, and subsidiaries data. Use Clearbit for ultimate parent, Apollo for subsidiaries, and FullContact to confirm HQ vs branch locations. Next, run Salesforce lookups to match co...”
What strategies work with LinkedIn's current algorithm?
“...rom 12hrs to 2hrs" - Named customers/tools: "Helped [Company] connect Apollo → HubSpot" - Contrarian takes on GTM: "Why we ditched SDRs for this workflow" - Real problems you solved, not...”
What are affordable alternatives to 6sense for B2B demand generation?
“...mly.com)** — website visitor identification with intent layering - **[Apollo](https://www.apollo.io)** — recently added intent signals at significantly lower cost than 6sense ### How to...”
What would a modern AI-powered sales stack look like if rebuilt from scratch today?
“...ation. Start with Clay as your enrichment backbone, cascading through Apollo → ZoomInfo → Cognism for contacts and Clearbit → 6sense for company data. Add ChatGPT API integration for res...”
What's the most effective enrichment to find phone numbers?
“...waterfall**: Kaspr → RocketReach → ContactOut ### **BetterContact & Apollo** - **BetterContact**: Aggregates multiple providers. Can improve hit rates by trying multiple sources simult...”
What's the most efficient way to get company-level data for companies where my found people work?
“...to 20 per company), "Enrich Company with Glassdoor" for reviews, and Apollo.io for general company data. Alternatively, use Claygent with the company domain to find custom data points t...”
Which data enrichment tools work best for LATAM prospecting?
“...com/) 3. [Snov](https://snov.io/) 4. [Hunter](https://hunter.io/) 5. [Apollo](https://www.apollo.io/) (backup) ## Regional Coverage Considerations **Strong Coverage:** - Brazil - Mexic...”
How should I set up Clay for insurance/displacement housing outreach before scaling to ensure credit efficiency and proper targeting?
“Start with Apollo's "Find People" as your primary search using keywords like "housing," "vendor," "claims," and "relocation" ra...”
Interested in getting ideas from folks on the best approach
“...and domain to pull industry classifications. You could use Clearbit, Apollo, or other providers. Or use OpenAI to classify based on company description (just include your Salesforce ind...”
Support, what Apollo enrichment I have to use to find people from a company list
“...ke that) will get you your people by job title from companies, it's 1 Apollo credit per successful API call. Also, it won't return an email (weird) If you want to use official apollo A...”
Does anyone know of a list provider for users of cloud software
“yes this is widely available. the simplest will be Apollo (Cognism, Zoominfo...) because it's right in the filters. there are also data sources you can access via api...”
Hey, I'm using HTTP API call to call Apollo's people search (https://api
“...Wanted to clarify - are you trying to build a list of people via the Apollo people search API? If that is indeed the use case, you will need to use our native integration with Apollo. Y...”
- I am using Apollo find people inside a table but Apollo has a rate limit of 200 a minute
“...quest with a rate limit of 200 a minnute, then add a condition on the apollo run to only run if the HTTP request was successful, effectively rate limiting apollo”
Community signals
Community discussions and reviews from the last 30 days.
Apollo reference from SyncGTM
Data accuracy seems to hover around 65-70% rather than the higher rates Apollo advertises. Email bounce rates of 15-25% are commonly reported.
Apollo reference from SalesForge
Users report that up to 60% of contact information is wrong, especially for UK and US markets. Bounced emails are a frequent issue even after verification.
Apollo reference from G2 Reviewer
It was so easy to use and gave quality results for email ID and phone number. Reaching out to CXO, Founding Teams, investors became so easy.
Apollo reference from Product Hunt
Apollo credit system can have you spending a fortune and the features can be overwhelming for beginners. Customer service described as the worst in tech.
Apollo reference from Warmly
Apollo works better for US-focused prospecting but has notable accuracy challenges for international contacts and smaller companies.
All opinions are community-sourced from real GTM practitioners. No vendor can claim or edit this page.