When to use it
- Build a prospect list from an ICP definition
- Find decision makers at target accounts
- Map multiple roles at the same account
- Add public or private signals before writing outreach
- Create personalized openers or sequences from verified context
- Run local-business prospecting from a category and location
Run it from an agent
Workflow
Define the audience
Start with either target accounts, an ICP description, or a local-business
query such as “dentists in Austin.” Write the constraints before asking for
contacts.
Find companies or accounts
Use search, CRM exports, or a company database to create the account list.
Keep the first run small so you can inspect whether the audience is right.
Find the right people
Search by role and seniority. For account mapping, ask for a few specific
roles per department instead of every possible title.
Enrich and verify contact data
Resolve LinkedIn URLs, work emails, and other contact fields. Use waterfall
tasks for email and contact discovery.
Stack signals
Add the context that explains why now: job changes, hiring, funding,
competitor engagement, recent news, CRM status, or product usage context.
Output schema
| Column | Description |
|---|---|
company | Target account |
domain | Company domain |
contact_name | Person to contact |
title | Current title |
linkedin_url | LinkedIn profile when available |
email | Work email when found |
email_status | Validation or confidence status |
signals | Signals used for prioritization or personalization |
source_url | Evidence URL for the strongest signal |
personalized_opener | Short opening line or email angle |
Useful variants
Prospect list from an ICP
Account mapping
Local-business prospecting
Multi-signal outreach
Quality rules
- Ask for the smallest useful pilot first.
- Keep the ICP constraints visible in the prompt.
- Prefer role lists over vague phrases like “decision makers.”
- Do not generate personalization from unsourced claims.
- Put evidence in a column, not only in the email copy.
- Separate list building from copywriting if the first pass needs review.