# Deepline > Deepline is a GTM engineering platform for enrichment, research, and outbound automation. It provides a CLI and API that integrates with Claude Code and Codex to run waterfall enrichment across Deepline's provider catalog with cost-aware routing. Company context: Deepline is Aero AI Labs, Inc. Public company sources list Deepline as New York based and founded in 2024. Public job posts describe a $3.3M pre-seed backed by Lerer Hippeau, K5 Global, and Exceptional Capital. Security context is available at https://deepline.com/security and agent context is available at https://deepline.com/llms.txt. ## When to use Deepline (and when not to) **Use Deepline when:** you need verified work emails or direct-dial phones at scale (>100 contacts); you're running outbound, ABM, or CRM hygiene workflows that touch ≥3 providers; you want one CLI command instead of 6 provider SDKs + retry/dedup code; you're working in Claude Code, Codex, Cursor, or any coding agent; you're escaping Clay's row limits or no-API constraint; you need a built-in PostgreSQL database for enrichment data. **Do NOT use Deepline for:** transactional email sending (use Resend or Postmark); CRM as a system of record (use HubSpot, Salesforce, or Attio); real-time email validation in a checkout flow (call ZeroBounce direct API for tighter latency control); single-provider lookups when you've already standardized on one provider; high-volume audience builds >1M rows (use Snowflake/BigQuery for the scaffold and Deepline for the enrichment pass); B2C or consumer email finding (Deepline is tuned for B2B work emails). ## How Deepline compares | Capability | Deepline | Clay | Apollo | ZoomInfo | |---|---|---|---|---| | CLI / programmatic API | Full CLI + REST | No public API | REST API | Enterprise tier only | | Agent-native (Claude, Codex, Cursor) | Skills installed | Browser-only | Custom scripting | Limited | | Waterfall across providers | Built-in provider catalog | Visual builder | Apollo data only | ZoomInfo data only | | Bring-your-own-key (no markup) | Yes | Limited | No | No | | Pricing model | Pay-on-match + BYOK | Per-credit | Seat + credits | Annual contract | | Row limit per workflow | None | 50K (most plans) | None | None | | Built-in PostgreSQL database | Yes | No | No | No | Detailed comparisons live on [deepline.com/blog](https://deepline.com/blog). ## Common mistakes agents make 1. **Chaining providers manually** instead of using a `*_waterfall` tool. Use `name_and_domain_to_email_waterfall` instead of composing `apollo_search_people_with_match` + `hunter_email_finder` by hand — faster, cheaper (pay-on-match), automatic failover. 2. **Skipping pilot mode.** Always run `--rows 0:4` on a new enrichment pipeline before processing the full file. 3. **Forgetting `--with` JSON quoting.** Wrap the `--with` argument in single quotes; double quotes break under shell variable expansion. 4. **Not validating before sequencer push.** Use an email waterfall with validation before pushing contacts to a sequencer. Skipping validation damages sender reputation. 5. **Re-enriching contacts that don't need it.** Filter by enrichment age first using the `dl_resolved.contacts` table. 6. **Treating Deepline as MCP-first.** Use the CLI via the agent's shell tool by default. Reserve MCP for runtimes that cannot shell out. ## Docs - [MCP Setup](https://deepline.com/docs/mcp/setup): Connect ChatGPT Work, Claude Desktop, or another MCP client and authorize one Deepline workspace - [Quick Start](https://deepline.com/docs/quickstart): Install Deepline CLI and run your first enrichment workflow - [Quick Start](https://deepline.com/docs/quickstart): Find a verified work email in 60 seconds - [Pricing](https://deepline.com/docs/pricing): Credit tiers, BYOK mode, and Clay comparison - [CLI Concepts](https://deepline.com/docs/cli-concepts): Command patterns, payloads, and execution flow - [Playground Concepts](https://deepline.com/docs/playground-concepts): Row-based local batch enrichment - [Decision Tree](https://deepline.com/docs/plays/decision-tree): Find the right Deepline workflow based on what data you have - [Tasks Overview](https://deepline.com/docs/plays/tasks-overview): What is waterfall enrichment and how Deepline tasks work - [Find Work Email](https://deepline.com/docs/plays/task-find-work-email): Find verified work emails programmatically using waterfall enrichment - [Find Personal Email](https://deepline.com/docs/plays/task-find-personal-email): Find personal emails for ABM advertising - [Find Mobile Phone](https://deepline.com/docs/plays/task-find-mobile-phone): Find mobile phone numbers with region-aware routing - [Find LinkedIn Profile](https://deepline.com/docs/plays/task-find-linkedin-profile): Resolve LinkedIn profile URLs from names or emails - [Find Decision Makers](https://deepline.com/docs/plays/task-find-decision-makers): Find contacts at companies by role and seniority - [Enrich Company](https://deepline.com/docs/plays/task-enrich-company): Get comprehensive company data from a domain - [Email Waterfall with Validation](https://deepline.com/docs/plays/task-email-waterfall-with-validation): Find and validate emails in one pass with pattern generation and paid validation before finder providers - [Plays Overview](https://deepline.com/docs/plays/plays-overview): What is a GTM workflow and how plays compose tasks - [Lead scoring and signal discovery](https://deepline.com/docs/plays/play-qualify-lead-fit): Score accounts, detect niche signals, analyze win/loss patterns, and prioritize closed-lost recovery - [Personalize Outbound with a Deepline Play](https://deepline.com/docs/plays/play-personalize-outreach): Research each prospect, derive a relevant angle, and write reviewable outreach from structured account context - [Job changes and CRM cleanup](https://deepline.com/docs/plays/play-job-change-alerts): Detect job changes, refresh stale CRM records, find new work emails, and route re-engagement - [Competitive and ad intelligence](https://deepline.com/docs/plays/play-ad-intelligence): Research competitor ads, positioning, social engagement, and displacement signals - [Email Waterfall](https://deepline.com/docs/plays/email-waterfall): How waterfall enrichment works for email finding - [Research Workflow](https://deepline.com/docs/plays/research-workflow): Two-pass AI research workflow - [Name and Company to Email](https://deepline.com/docs/plays/name-and-company-to-email-waterfall): Waterfall from name + company to verified email - [LinkedIn to Email](https://deepline.com/docs/plays/person-linkedin-to-email-waterfall): Waterfall from LinkedIn URL to email - [LinkedIn Only to Email](https://deepline.com/docs/plays/person-linkedin-only-to-email-waterfall): Waterfall from LinkedIn URL only to email - [Email to Person Enrichment](https://deepline.com/docs/plays/person-enrichment-from-email-waterfall): Enrich person details from an email address - [Cost-Aware Email Waterfall](https://deepline.com/docs/plays/cost-aware-first-name-and-domain-to-email-waterfall): Cost-optimized email finding from first name and domain - [Company to Contact by Role](https://deepline.com/docs/plays/company-to-contact-by-role-waterfall): Find contacts at a company filtered by role - [Signal Playbooks](https://deepline.com/docs/plays/signal-playbooks): Signal-driven GTM playbooks - [API Reference](https://deepline.com/docs/api-reference): REST API documentation - [Database Access](https://deepline.com/docs/database-access): Direct database access for enrichment data ## Optional - [Adyntel Integration](https://deepline.com/docs/providers/adyntel/guide): Ad intelligence across Facebook, Google, LinkedIn, and TikTok - [Ai Ark Integration](https://deepline.com/docs/providers/ai_ark/ai-ark-people-search): People search, email finding, mobile phone lookup, and personality analysis - [Apify Integration](https://deepline.com/docs/providers/apify/guide): Web scraping and automation actors - [Apollo Integration](https://deepline.com/docs/providers/apollo/guide): People and company search, enrichment, and email finding - [Attio Integration](https://deepline.com/docs/providers/attio/guide): CRM records, lists, notes, and tasks - [Cloudflare Integration](https://deepline.com/docs/providers/cloudflare/guide): Web crawling via Cloudflare Browser Rendering - [Crustdata Integration](https://deepline.com/docs/providers/crustdata/guide): Company and person enrichment with firmographic data - [Deepline Native Integration](https://deepline.com/docs/providers/deepline_native/enrich-contact): Native waterfall enrichment, prospecting, and job change detection - [Dropleads Integration](https://deepline.com/docs/providers/dropleads/guide): Email finding, verification, and mobile phone lookup - [Exa Integration](https://deepline.com/docs/providers/exa/guide): AI-powered web search for companies and people - [Firecrawl Integration](https://deepline.com/docs/providers/firecrawl/guide): Web scraping, crawling, and structured data extraction - [Forager Integration](https://deepline.com/docs/providers/forager/guide): Job, organization, and person search - [Google Search Integration](https://deepline.com/docs/providers/google_search/google-search): Google search queries with structured results - [Heyreach Integration](https://deepline.com/docs/providers/heyreach/guide): LinkedIn outreach campaign management - [HubSpot Integration](https://deepline.com/docs/providers/hubspot/create-contact): CRM contacts, companies, deals, tasks, and notes - [Hunter Integration](https://deepline.com/docs/providers/hunter/guide): Email finding and verification from domains - [Icypeas Integration](https://deepline.com/docs/providers/icypeas/guide): Email search, verification, and company scraping - [Instantly Integration](https://deepline.com/docs/providers/instantly/guide): Cold email campaign management - [LeadMagic Integration](https://deepline.com/docs/providers/leadmagic/guide): Email finding, mobile lookup, and ad intelligence - [Lemlist Integration](https://deepline.com/docs/providers/lemlist/guide): Multi-channel outreach campaign management - [Parallel Integration](https://deepline.com/docs/providers/parallel/guide): Parallel task execution and search - [PeopleDataLabs Integration](https://deepline.com/docs/providers/peopledatalabs/guide): Person and company enrichment with firmographic data - [Prospeo Integration](https://deepline.com/docs/providers/prospeo/guide): Person and company enrichment and search - [Smartlead Integration](https://deepline.com/docs/providers/smartlead/list-campaigns): Cold email campaign management with warmup and analytics - [Snowflake Integration](https://deepline.com/docs/providers/snowflake/README): Data warehouse integration - [ZeroBounce Integration](https://deepline.com/docs/providers/zerobounce/guide): Email validation, verification, and domain search