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Use this workflow when your CRM has stale contacts or you want to find former champions at new companies. This page owns the data-quality workflow: compare the CRM contact with current evidence, classify the result, and write a reviewable CRM action. It does not decide the relationship-specific follow-up for a former customer champion; use champion tracking after a move is confirmed.

When to use it

  • Clean stale CRM contacts before a campaign
  • Find former champions who moved to new companies
  • Detect contacts who left active opportunities
  • Refresh work emails after a move
  • Route changed contacts to the right owner

Run it from an agent

With Codex:

Workflow

1

Load contacts

Start from a CSV or CRM export. LinkedIn URLs improve matching and reduce false positives.
2

Check current employment

Compare the stored company and title with the current profile or enrichment result.
3

Classify the change

Separate new-company moves, title changes, promotions, possible stale records, and no-change results.
4

Enrich the new context

For confirmed movers, enrich the new company and find a current work email.
5

Write CRM actions

Output the update action: update record, create task, route to owner, suppress from campaign, or add to re-engagement.

Output schema

Useful variants

Quarterly CRM cleanup

Champion tracking

After this workflow confirms a move, use champion tracking to verify the prior relationship, new-account status, and owner before drafting any re-engagement.

Pre-campaign suppression

Quality rules

  • Require LinkedIn URLs for high-value runs when possible.
  • Treat company-name mismatch as a lead, not proof. Check the domain or profile.
  • Keep no-change rows in the audit file so the run is inspectable.
  • Do not overwrite CRM fields automatically unless the prompt explicitly asks for updates.
  • Preserve the existing account owner and campaign suppression state in the review file; a job change does not authorize reassignment or activation.
  • Re-engage only when the new company is a fit.