SMB Data Sets

Deepline provides access to Google Maps business data through multiple tools, giving you structured records for any local business: name, phone, address, rating, website, hours, and optionally extracted emails. This is the foundation for selling to SMBs — find the businesses first, then identify decision makers.

Quick start: In Claude Code, type /deepline-gtm Find 20 dentists in Austin TX with phone numbers and emails — Deepline handles tool selection, pagination, and email extraction automatically.

Data Source	Primary Use	Output Fields
Google Maps (OpenWebNinja)	Structured local business search	name, phone, address, rating, website, hours, emails
Google Maps (Serper)	Fast discovery and broad geo coverage	name, address, phone, rating, cid
Forager Organizations	B2B company search (not map-based)	name, domain, industry, size, revenue, tech stack

Google Maps Business Data (OpenWebNinja)

The primary SMB data source. Returns structured Google Maps business records with full detail: phone numbers, addresses, ratings, review counts, websites, hours of operation, and optionally extracted emails from business websites.

Available Tools

Tool	Use Case	Key Parameters
`openwebninja_localbusiness_search`	Search by keyword + location	`query`, `location`, `limit`
`openwebninja_localbusiness_search_in_area`	Search within map bounds	`query`, `area`, `limit`
`openwebninja_localbusiness_search_nearby`	Search within radius of coordinates	`query`, `lat`, `lng`, `radius_miles`
`openwebninja_localbusiness_business_details`	Full details for specific business IDs	`business_id`
`openwebninja_localbusiness_business_reviews`	Paginate business reviews	`business_id`, `limit`
`openwebninja_localbusiness_business_photos`	List business photos/videos	`business_id`
`openwebninja_localbusiness_business_posts`	Owner posts on business profile	`business_id`
`openwebninja_localbusiness_reverse_geocoding`	Coordinates to place context	`lat`, `lng`
`openwebninja_localbusiness_autocomplete`	Business/address suggestions	`query`

Output Fields

Every search returns structured records with these fields:

{
  "name": "Austin Family Dentistry",
  "phone_number": "+1-512-555-0123",
  "address": "1234 Main St, Austin, TX 78701",
  "rating": 4.8,
  "review_count": 247,
  "website": "https://austinfamilydentistry.com",
  "hours": "Mon-Fri 8am-5pm",
  "place_id": "ChIJ...",
  "latitude": 30.2672,
  "longitude": -97.7431,
  "business_status": "OPERATIONAL",
  "types": ["dentist", "health"]
}

Email Extraction

Set extract_emails_and_contacts=true to scrape contact emails from business websites. This adds one extra credit per business but significantly increases contact coverage.

deepline tools execute openwebninja_localbusiness_search \
  --payload '{"query":"dentists","location":"Austin, TX","limit":20,"extract_emails_and_contacts":true}'

Cost

Search operations: ~$0.004 per business (0.4 Deepline credits)
Email extraction: +$0.004 per business when enabled
Business details: ~$0.004 per business ID

CLI examples

# Basic search
deepline tools execute openwebninja_localbusiness_search \
  --payload '{"query":"med spas","location":"Los Angeles, CA","limit":50}'

# Area-bounded search
deepline tools execute openwebninja_localbusiness_search_in_area \
  --payload '{"query":"plumbers","area":"Manhattan, NY","limit":30}'

# Radius search
deepline tools execute openwebninja_localbusiness_search_nearby \
  --payload '{"query":"restaurants","lat":41.8781,"lng":-87.6298,"radius_miles":5,"limit":25}'

# With email extraction
deepline tools execute openwebninja_localbusiness_search \
  --payload '{"query":"chiropractors","location":"Denver, CO","limit":20,"extract_emails_and_contacts":true}'

# Get full details for a business
deepline tools execute openwebninja_localbusiness_business_details \
  --payload '{"business_id":"ChIJ..."}'

# Get reviews for competitive intel
deepline tools execute openwebninja_localbusiness_business_reviews \
  --payload '{"business_id":"ChIJ...","limit":100}'

Google Maps Search (Serper)

Fast, lightweight Google Maps search. Better for broad discovery and query tuning before scaling with OpenWebNinja.

Tool

Tool	Use Case	Key Parameters
`serper_google_maps_search`	Fast Maps discovery	`query`, `num`

Output Fields

{
  "title": "Austin Family Dentistry",
  "address": "1234 Main St, Austin, TX 78701",
  "phoneNumber": "+1-512-555-0123",
  "rating": 4.8,
  "ratingCount": 247,
  "cid": "1234567890",
  "website": "https://austinfamilydentistry.com"
}

When to Use Serper vs OpenWebNinja

Scenario	Use
Quick discovery, query tuning	Serper
Broad geographic sweep	Serper
Need structured output for export	OpenWebNinja
Need email extraction	OpenWebNinja
Need reviews, photos, posts	OpenWebNinja

Cost

Serper Maps: ~$0.004 per query (0.4 Deepline credits)

CLI example

deepline tools execute serper_google_maps_search \
  --payload '{"query":"dentists in Austin TX","num":20}'

Forager Organization Search

Not map-based, but useful for B2B company discovery by industry, size, revenue, and technology stack. Complements local business search when you need firmographic filtering.

Tool

Tool	Use Case	Key Parameters
`forager_organization_search`	B2B company search with filters	`organization_description`, `organization_locations`, `organization_sizes`
`forager_organization_search_totals`	Preview result count (free)	Same as above

Output Fields

{
  "organization_id": "org_abc123",
  "name": "Austin Family Dentistry",
  "domain": "austinfamilydentistry.com",
  "industry": "Healthcare",
  "employee_count": 15,
  "revenue_range": "$1M-$5M",
  "technologies": ["Square", "Dentrix"]
}

When to Use Forager

Need firmographic filtering (revenue, employee count, tech stack)
Searching by industry categories rather than location
Need to cross-reference with Forager person data for decision makers

Cost

Totals query: Free
Search results: 1 credit per page

Combining Data Sources

The typical SMB prospecting workflow chains these sources:

Discover with Serper Maps

Fast query tuning: serper_google_maps_search to find businesses and refine your search terms.

Extract with OpenWebNinja

Structured export: openwebninja_localbusiness_search with extract_emails_and_contacts=true for the final list.

Find decision makers

Contact discovery: company_to_contact_by_role_waterfall with role=“owner” or “practice manager”.

Get verified emails

Email waterfall: name_and_domain_to_email_waterfall for each decision maker.

For the full prospecting workflow, see SMB Prospecting and Find Decision Makers.

Data Quality Notes

Phone numbers: Google Maps phone data is generally accurate for active businesses
Addresses: Verified by Google; includes lat/lng for mapping
Ratings: Real-time Google ratings and review counts
Websites: May be outdated for some businesses; email extraction scrapes current site
Business status: Includes OPERATIONAL, CLOSED_TEMPORARILY, CLOSED_PERMANENTLY flags

Example: Find Med Spas in Miami

/deepline-gtm Find 30 med spas in Miami, FL. Include phone numbers, websites, and ratings.
Extract emails from their websites. Output to miami_medspas.csv.

Deepline will:

Search Google Maps via openwebninja_localbusiness_search
Extract emails with extract_emails_and_contacts=true
Output structured CSV with all fields

Example: Full SMB Outbound Pipeline

/deepline-gtm Find 20 chiropractors in Denver, CO. Get the owner or practice manager for each one.
Find their work emails. Output to denver_chiro_prospects.csv with columns:
business_name, address, phone, website, rating, contact_name, contact_title, contact_email

Deepline will:

Search Google Maps for chiropractors
Use company_to_contact_by_role_waterfall to find decision makers
Run email waterfall for each contact
Output combined CSV

Frequently Asked Questions

What SMB data sources does Deepline support?

Deepline provides access to Google Maps business data through two providers: OpenWebNinja (structured, detailed records with email extraction) and Serper (fast discovery). For B2B firmographic data, Forager organization search complements local business data with revenue, employee count, and tech stack filtering.

Can I get emails for local businesses?

Yes. Set extract_emails_and_contacts=true on OpenWebNinja local business search. Deepline scrapes business websites for contact emails and returns them alongside the Google Maps data. This adds ~$0.004 per business.

What’s the difference between OpenWebNinja and Serper Maps?

Serper is faster and cheaper for discovery and query tuning. OpenWebNinja returns more structured data (hours, business status, place IDs) and supports email extraction, reviews, photos, and posts. Use Serper to explore, OpenWebNinja to build your final list.

How do I find the owner of an SMB?

After finding the business with local search, use company_to_contact_by_role_waterfall with role=“owner” or “practice manager”. Deepline searches across 5 providers and expands role titles automatically.

What data fields do I get for each local business?

Google Maps data includes: business name, phone number, full address, latitude/longitude, rating, review count, website URL, hours of operation, business status (open/closed), place ID, and business categories. With email extraction enabled, you also get contact emails scraped from the business website.

How much does SMB data cost?

OpenWebNinja local business search costs ~

0.004 per business (0.4 Deepline credits). Email extraction adds ~

0.004 per business. Serper Maps costs ~$0.004 per query. A full pipeline of 50 businesses with email extraction and decision maker discovery typically uses 100-200 credits.

Getting started

Tutorials

How-to guides

Explanations

Real-world examples

Reference

Google Maps Business Data (OpenWebNinja)

Available Tools

Output Fields

Email Extraction

Cost

Google Maps Search (Serper)

Tool

Output Fields

When to Use Serper vs OpenWebNinja

Cost

Forager Organization Search

Tool

Output Fields

When to Use Forager

Cost

Combining Data Sources

Data Quality Notes

Example: Find Med Spas in Miami

Example: Full SMB Outbound Pipeline

Frequently Asked Questions

What SMB data sources does Deepline support?

Can I get emails for local businesses?

What’s the difference between OpenWebNinja and Serper Maps?

How do I find the owner of an SMB?

What data fields do I get for each local business?

How much does SMB data cost?

​Google Maps Business Data (OpenWebNinja)

​Available Tools

​Output Fields

​Email Extraction

​Cost

​Google Maps Search (Serper)

​Tool

​Output Fields

​When to Use Serper vs OpenWebNinja

​Cost

​Forager Organization Search

​Tool

​Output Fields

​When to Use Forager

​Cost

​Combining Data Sources

​Data Quality Notes

​Example: Find Med Spas in Miami

​Example: Full SMB Outbound Pipeline

​Frequently Asked Questions

​What SMB data sources does Deepline support?

​Can I get emails for local businesses?

​What’s the difference between OpenWebNinja and Serper Maps?

​How do I find the owner of an SMB?

​What data fields do I get for each local business?

​How much does SMB data cost?

Google Maps Business Data (OpenWebNinja)

Available Tools

Output Fields

Email Extraction

Cost

Google Maps Search (Serper)

Tool

Output Fields

When to Use Serper vs OpenWebNinja

Cost

Forager Organization Search

Tool

Output Fields

When to Use Forager

Cost

Combining Data Sources

Data Quality Notes

Example: Find Med Spas in Miami

Example: Full SMB Outbound Pipeline

Frequently Asked Questions

What SMB data sources does Deepline support?

Can I get emails for local businesses?

What’s the difference between OpenWebNinja and Serper Maps?

How do I find the owner of an SMB?

What data fields do I get for each local business?

How much does SMB data cost?