When to use it
- See what ads competitors are running
- Compare competitor positioning before a campaign
- Find audiences engaging with competitor content
- Build a displacement campaign from public signals
- Track how competitor messaging changes over time
Run it from an agent
Workflow
1
Define the competitor set
Start with a short competitor list. Include domains and LinkedIn company
URLs when you have them.
2
Collect paid-channel evidence
Pull active ad data from available ad-intelligence providers. Keep platform
output separate so it can be audited.
3
Collect organic context
Search competitor websites, comparison pages, public posts, and recent news
for positioning and audience context.
4
Classify themes and signals
Group evidence into messaging themes, target segments, objections,
competitor mentions, and displacement opportunities.
5
Write the output
Produce either a competitive brief, a campaign brief, or a prospecting list
with source URLs.
Output schema
Useful variants
Ad intelligence
Competitive mentions campaign
Competitive landscape
Quality rules
- Keep raw evidence and synthesis separate.
- Do not infer spend unless the source returns spend data.
- Do not present scraped social engagement as buyer intent without context.
- Remove weak competitors from the set instead of padding the report.
- Save the exact source URL for every campaign claim.