Deal risk is a Play. It compares pipeline history, activity, coverage, and
dates to make a judgment. A CRM-event Monitor can supply new rows, but it does
not calculate or label deal risk.
Ask an agent for a review queue
Review indicators
Use only evidence your CRM actually records. Set time windows, stage-duration baselines, and escalation owners for the specific pipeline; this page does not impose generic thresholds.
For contact and account events outside an active deal, use the trigger-specific
guides in Signal playbooks instead of adding another
pipeline-risk rule here.
Produce a reviewable outcome
1
Bound the review
Select one pipeline, a defined set of open deals, and a period whose records
the reviewer can access. Do not mix unrelated pipelines or historic deals
into the same baseline.
2
Attach the evidence
For each candidate, retain the underlying activity, contact, date-change,
stage, or competitive record. Keep missing fields and uncertain matches in
the result rather than inferring a cause.
3
Route one owner decision
Return the deal, the indicator, its evidence, and one proposed review for
the owner. The owner decides whether to investigate, requalify, update the
record, or take no action.
A useful output is a review queue, not an unexplained risk score. Every row
should make its evidence and proposed next review visible.
Related pages
- Champion tracking: contact-movement evidence outside an active deal.
- Competitive intelligence signals: competitive evidence and its review boundary.