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Use Deepline Ads Audiences to turn a consented first-party list into a reviewed audience for Google Ads, Meta, or LinkedIn. This is for paid-ad matching, not outbound messaging.

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Before you spend

Confirm all four points before enrichment or upload:
  1. You may use the source list and any enriched identifiers for paid ads.
  2. The requested platform and geography are in scope.
  3. You know the target ad account name and ID.
  4. You have a suppression list for current customers, employees, active opportunities, closed-lost accounts, and recent converters.
Do not guess an ad account ID. Discover and confirm the account before a paid enrichment run or an upload.

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The audience lifecycle

1

Start from approved first-party data

Begin with a reviewed CSV, Customer DB query, or CRM segment. Keep the source, suppression, and output as separate datasets.
2

Build a baseline before enrichment

Create a first-party baseline from the identifiers you already have. This lets you measure whether enrichment improves the audience.
3

Enrich the remaining eligible rows

Run personal-identifier enrichment only for rows that still need a usable paid-ads identifier. Ask for the current Deepline-credit price and approve the spend before each paid layer.
4

Validate and upload one reviewed audience per platform

Remove invalid or duplicate identifiers, apply suppression, then create and upload the audience. Read status back before you call it complete.

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Run a first audience plan

Ask your Deepline agent for a plan before it creates anything:
A good plan names the source and suppression datasets, platform account names and IDs, the baseline, each paid layer, and the explicit approval point.

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What to measure

Report these separately for each platform and each audience:
  • Source rows and suppressed rows.
  • Valid upload rows and invalid rows.
  • Baseline and enriched audience names and IDs.
  • Upload status and provider request IDs.
  • Match rate when the platform exposes one; an accepted upload is not the same as a matched audience.
  • Deepline spend, not provider-side spend.

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Platform guides

Google Ads

Create and sync Customer Match audiences.

Meta

Create and sync Custom Audiences.

LinkedIn

Create and sync Matched Audiences.

Choose where audience data lives

Start with a CSV, use Customer DB for durable processing, and write only approved outcomes to the CRM.