From form submit to first email, in 5 seconds

The inbound data gap

Inbound leads arrive with missing firmographics and no ICP score. Marketing passes everything to sales and hopes for the best.

What Deepline does for marketing ops

Real-time enrichment on form submit

Set up a HubSpot webhook through a verified relay and publish a webhook-bound Play. The Play can enrich, score, and write back to the CRM; measure end-to-end latency on the production-shaped workflow instead of assuming a fixed response time.

Claude Code authors a webhook-bound Play. The trigger lives in definePlay options, not a separate workflow payload:

// inbound-scoring.play.ts definePlay options
{
  webhook: {
    auth: {
      type: 'standard-webhooks',
      headerFamily: 'standard',
      signingSecrets: ['INBOUND_RELAY_WEBHOOK_SECRET'],
      toleranceSeconds: 300,
    },
  },
}

Use an authenticated relay that verifies HubSpot's v3 signature, then signs the forwarded body with Standard Webhooks v1 headers. Reuse the same webhook-id when retrying the same event; it is both the verified delivery identity and the deduplication key.

deepline plays search "company" --json
deepline plays describe prebuilt/company-to-contact --json
deepline tools search "ICP scoring HubSpot contact writeback" --json
# Claude Code authors inbound-scoring.play.ts with the inspected inputs, outputs, and webhook binding.
deepline secrets set INBOUND_RELAY_WEBHOOK_SECRET --scope play --play inbound-scoring
deepline plays check inbound-scoring.play.ts
deepline plays publish inbound-scoring.play.ts
deepline plays describe inbound-scoring --json
deepline plays versions --name inbound-scoring --json

Firmographic fill

ICP scoring

Each lead gets scored against your criteria before a human sees it. Sales only works leads that pass the threshold.

Account-level intelligence

Combine firmographics with technographic signals and hiring data for richer qualification.

Use cases by role

Cost comparison

Get started

npm install -g deepline@latest && npm exec --yes --package=deepline@latest -- deepline setup --json

Then set up your webhook workflow in Claude Code.

Common questions