The inbound data gap
Inbound leads arrive with missing firmographics and no ICP score. Marketing passes everything to sales and hopes for the best.
What Deepline does for marketing ops
Real-time enrichment on form submit
Set up a webhook from HubSpot. When a lead submits a form, Deepline enriches and writes back to the CRM typically under 5 seconds.
When a new lead submits our demo form in HubSpot, enrich with firmographics and score 1-10 against our ICP: B2B SaaS, 100-500 employees, Series A+. Write the score back to the contact.
Claude Code applies a webhook workflow:
deepline workflows apply --payload '{"name":"inbound-scoring","trigger":{"type":"webhook"},"steps":[/* enrich + score + writeback */]}'
# After apply, copy the webhook URL from the dashboard at /workflows/inbound-scoring
Firmographic fill
| Data point | Providers |
|---|---|
| Company size | Apollo, People Data Labs, Crustdata |
| Industry | Apollo, People Data Labs |
| Funding stage | Crunchbase via Crustdata |
| Tech stack | BuiltWith, TheirStack |
ICP scoring
Each lead gets scored against your criteria before a human sees it. Sales only works leads that pass the threshold.
Account-level intelligence
Combine firmographics with technographic signals and hiring data for richer qualification.
Use cases by role
| Role | What they do with Deepline |
|---|---|
| Marketing ops | Enrich inbound before handoff to sales |
| Demand gen | Measure campaign quality by lead score, not volume |
| Growth | Build PLG scoring models on real firmographic data |
Cost comparison
| Tool | 2,000 leads/month | Annual |
|---|---|---|
| Deepline | ~$100 | Usage-based |
| Clearbit | Deprecated | N/A |
| ZoomInfo Enrich | Annual contract required | Public pricing not available |
Get started
curl -s "https://code.deepline.com/api/v2/cli/install" | bash
deepline auth register
Then set up your webhook workflow in Claude Code.
Common questions
Frequently Asked Questions
1How fast is the enrichment?+
Typically under 5 seconds from form submit to CRM writeback.
2Can I customize the scoring criteria?+
Yes. Define your ICP in plain English. Deepline builds the scoring logic.
3What if enrichment fails for a lead?+
Deepline tries multiple providers (Apollo, People Data Labs, Crustdata). If all miss, the lead is flagged for manual review. No silent failures.