What are the best approaches for integrating Zoho CRM with Clay?

Since Clay doesn't have a native Zoho integration, you'll need to use a middleware approach with tools like Zapier or Okta Workflows to connect Zoho's HTTP API to Clay via webhooks. This allows bidirectional data flow: pulling contacts from Zoho for enrichment in Clay and then sending them back, or creating new target customers in Clay and pushing them to Zoho. Consider your data volume when choosing a solution, as processing hundreds of records daily can be expensive with third-party tools and may strain webhook capacity.