Catalina
Retail transaction data and shopper behavior insights for personalized marketing.
Retail transaction data and shopper behavior insights for personalized marketing.
Primitives
- Provider type
- commercial
- Core dataset
- Retail transaction data and shopper behavior insights for personalized marketing.
- Pricing model
- enterprise-only
- Founded
- 1983
- HQ country
- USA
Retail transaction data and shopper behavior insights for personalized marketing.
Why GTM teams care
CPG brands and retailers use for personalized shopper marketing.
What people are saying about Catalina
Real quotes from 3 cited sources across review sites, blogs, Reddit, HN, X, and community forums.
“Catalina combines 1:1 deterministic data with third-party insights across more than 400 million Shopper IDs, analyzing purchase receipts and panel data, retailer visit behavior, media consumption, demographics and lifestyle data.”
“Catalina's data warehouse migration delivered 182x faster query performance, with queries that used to take hours now executing in seconds or minutes — enabling real-time campaign optimization at scale.”
“At its core, Catalina's predictive CPG analytics use data, statistical algorithms, and machine learning techniques to predict customer behavior, personalize campaigns, and optimize marketing budgets across omnichannel touchpoints.”
Frequently asked
What is Catalina?
Retail transaction data and shopper behavior insights for personalized marketing.
What is Catalina best for?
Catalina is tracked for Retail transaction data and shopper behavior insights for personalized marketing.
What do public references say about Catalina?
The cited source set leans positive, with 3 positive references out of 3. Deepline tracks 3 cited sources for this provider entry.
What should teams check before choosing Catalina?
Check coverage fit, integration surface area, data freshness, contract terms, and whether the provider matches the team's target accounts and regions.
What alternatives should teams compare with Catalina?
Teams commonly compare Catalina with circana, and nielseniq.
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Share your experience with Catalina
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- Category
- Retail & CPG
- Community mentions
- 3
- Sentiment score
- Positive (1.00)
- Website
- www.catalina.com/
Questions mentioning Catalina
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Ask a QuestionCommunity signals
Community discussions and reviews from the last 30 days.
Catalina reference from Catalina editorial
Catalina combines 1:1 deterministic data with third-party insights across more than 400 million Shopper IDs, analyzing purchase receipts and panel data, retailer visit behavior, media consumption, demographics and lifestyle data.
Catalina reference from Yellowbrick case study
Catalina's data warehouse migration delivered 182x faster query performance, with queries that used to take hours now executing in seconds or minutes — enabling real-time campaign optimization at scale.
Catalina reference from Catalina editorial
At its core, Catalina's predictive CPG analytics use data, statistical algorithms, and machine learning techniques to predict customer behavior, personalize campaigns, and optimize marketing budgets across omnichannel touchpoints.
All opinions are community-sourced from real GTM practitioners. No vendor can claim or edit this page.