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Playbook

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Enigma

Card-spend revenue for US business locations. The only source in the Deepline catalog that prices a private SMB or multi-location group.

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When to use it

• Sizing a private business or multi-location group that files no public financials
• Ranking local-services accounts by revenue per location instead of review count
• Detecting decline (negative growth) as an outbound trigger
• Segmenting by average ticket, which separates business models better than location count does

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Contract notes

enigma_brand_revenue_search resolves a brand name to its operating locations and returns per-location card metrics plus group-level aggregates. Always pass state. Enigma matches brand names nationwide, so an ungated lookup mixes unrelated operators that happen to share a name. state is applied as a post-response filter on the resolved address; Enigma’s own searchInput.address is a match hint, not a filter, and returns zero results when supplied alone.

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Reading the numbers

Use median_yoy_growth, never the mean. Mean growth is corrupted by new locations entering the panel. A 10-location group in the field test showed +461% mean growth driven entirely by one ramping new shop at +3915%; its median was a sober +7%. Growth values are ratios, not percentages: 0.0721 means +7.21%. revenue_per_location_median beats the average for groups with a wide spread between flagship and satellite locations.

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Coverage caveat

Card spend covers card transactions only. It understates invoiced fleet and commercial work, which is a real share of revenue in verticals like auto repair, HVAC, and plumbing. Treat these figures as directional floors, not audited revenue, and never present them to a customer as their actual revenue.