15+ data sources unified. Months of work compressed into days. From analytics to action.
This customer needed to layer ABM on top of their PLG motion without enterprise pricing or headcount. They unified 15+ data sources, scored 500 accounts with 40+ signals each, and got full ABM coverage live in 2 weeks.
TL;DR: 15+ data sources unified. Months of work compressed into days. From analytics to action on a newer motion.
The Situation
Company: Series B Aerospace Technology Company
Challenge: Build a unified signal layer for ABM measurement, account scoring, and pipeline acceleration
The growth team had ambitious goals:
- Custom ABM measurement across the full buyer journey
- Account and lead scoring using signals from 10Ks, websites, product usage, and ads
- Attribution they could trust enough to defend budget decisions to the board
They started with analytics and reporting. But the real win was pushing those signals back into workflows to power their ABM team with prioritized accounts and next-best actions.
Building this internally? Months of data engineering. Ongoing maintenance. Dashboards that might be "directionally right" but never fully trusted.
The Solution
Deepline unified 15+ data sources in days:
- Unified Signal Layer: Ads, CRM, web, product, enrichment in one place
- Account Scoring: Custom signals feeding prioritization
- ABM Activation: Insights pushed back into workflows, not trapped in dashboards
The Results
BeforeAfterData siloed across 15+ toolsUnified viewMonths to build internallyDays to deployReporting onlySignals powering ABM workflows"Directionally right"Trusted for pipeline decisions
What Michael, Head of Demand Gen Says
"What would have taken us months to build in-house, Deepline accomplished in days by unifying 15+ complex data sources. They've maximized our marketing signals and moved us toward high-efficacy reporting."
"Working with this team gives me the confidence to trust our data and the safety of mind to make big moves based on the results."
Michael F., Demand Generation
Why This Matters for Revenue Leaders
For CROs: Unified signals mean better pipeline visibility and confidence in where to invest.
For VP Sales: Account scoring that actually reflects buyer intent, not just firmographics. Reps work the right accounts.
For VP Marketing: ABM measurement you can defend. Attribution tied to pipeline, not just clicks.
Ideal For
- Teams building custom ABM platforms & tired of the existing players that are expensive & low impact.
- Companies unifying account scoring signals across multiple, unique signal sources
- Leaders who need analytics that drive impact day to day, not just dashboards
