> ## Documentation Index
> Fetch the complete documentation index at: https://deepline.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Signal Playbooks

> What are the best signal-based selling playbooks for B2B outreach and pipeline management? Use it to pilot, verify output, and scale safely.

Signal-based outreach gets 18% response rates vs 3.4% for generic cold email ([Autobound](https://www.autobound.ai/blog/signal-based-selling-complete-guide)). The first seller to reach out after a trigger event is 5x more likely to win ([Autobound](https://www.autobound.ai/blog/signal-based-selling-complete-guide)).

Each recipe below detects a buying signal, finds the right contact, and gives you an opener.

## How to use this page

1. Pick the signal that matches the account change you care about.
2. Open the linked recipe.
3. Pilot on a short account list before scheduling or automating it.

```text theme={null}
/deepline-gtm Review my target accounts and recommend the best signal playbook to pilot first.
Use target-accounts.csv. Explain why each recommended play fits.
```

## Signal Recipes

| Signal                    | What it detects                                             | Priority | Recipe                                                      |
| ------------------------- | ----------------------------------------------------------- | -------- | ----------------------------------------------------------- |
| **Champion Tracking**     | Former buyer/champion moves to a new company                | P0-P1    | [Champion Tracking](/docs/plays/signal-champion-tracking)        |
| **Hiring Signals**        | Company posts jobs for roles that use your product category | P2-P3    | [Hiring Signals](/docs/plays/signal-hiring)                      |
| **Fundraising**           | Company raises a funding round                              | P1-P2    | [Fundraising Signals](/docs/plays/signal-fundraising)            |
| **Company News & Social** | M\&A, executive hires, regulatory events, social engagement | P2-P3    | [News & Social](/docs/plays/signal-company-news)                 |
| **Competitive Intel**     | Competitor stumbles, displacement opportunities             | P1-P2    | [Competitive Intelligence](/docs/plays/signal-competitive-intel) |
| **Deal Risk & Combos**    | Pipeline risk signals and multi-signal combination plays    | P0-P1    | [Deal Risk & Combos](/docs/plays/signal-deal-risk)               |

## Related Recipes

| Recipe                                                            | What it does                                                              |
| ----------------------------------------------------------------- | ------------------------------------------------------------------------- |
| [Job changes and CRM cleanup](/docs/plays/play-job-change-alerts)      | Bulk CRM hygiene, job-change detection, and re-engagement routing         |
| [Lead scoring and signal discovery](/docs/plays/play-qualify-lead-fit) | Win/loss analysis, closed-lost recovery, and multi-signal account scoring |

## Sources

All stats across the signal recipes come from these sources:

* [Champify 2024 Impact Report](https://www.champify.io/resources/the-impact-of-tracking-job-changes-value-report) — 230K champions, 37% vs 19% win rate
* [UserGems: Signal-Based Marketing](https://www.usergems.com/blog/signal-based-marketing) — 3x champion conversion, 2.5x new hire conversion
* [Autobound: Signal-Based Selling](https://www.autobound.ai/blog/signal-based-selling-complete-guide) — 18% response rate, 5x first-mover advantage
* [Gong](https://www.gong.io/blog/data-shows-top-reps-dont-just-sell-they-orchestrate-with-ai) — 1.8M opportunities, 5% vs 30% win rate by threading
* [Cognism: Data Decay](https://www.cognism.com/blog/data-decay) — 30% annual job switching

View all skills on [GitHub](https://github.com/getaero-io/gtm-eng-skills)