> ## Documentation Index
> Fetch the complete documentation index at: https://deepline.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitive and ad intelligence

> Research competitor ads, positioning, social engagement, and displacement signals, then turn sourced evidence into GTM campaign inputs.

Use this workflow when you need current competitor context for sales, marketing, or account prioritization. It replaces the old competitive landscape, competitive mentions, competitive social, and ad intelligence pages.

The workflow collects competitor evidence first, then turns it into a structured analysis or campaign input.

## When to use it

* See what ads competitors are running
* Compare competitor positioning before a campaign
* Find audiences engaging with competitor content
* Build a displacement campaign from public signals
* Track how competitor messaging changes over time

## Run it from an agent

```text theme={null}
/deepline-gtm Analyze competitors.csv. Pull current ads where available, summarize positioning, find repeated messaging themes, and identify campaign angles with source URLs.
```

With Codex:

```text theme={null}
codex "Analyze competitors.csv for current ads, positioning themes, social engagement signals, and displacement angles. Include evidence URLs."
```

## Workflow

<Steps>
  <Step title="Define the competitor set">
    Start with a short competitor list. Include domains and LinkedIn company
    URLs when you have them.
  </Step>

  <Step title="Collect paid-channel evidence">
    Pull active ad data from available ad-intelligence providers. Keep platform
    output separate so it can be audited.
  </Step>

  <Step title="Collect organic context">
    Search competitor websites, comparison pages, public posts, and recent news
    for positioning and audience context.
  </Step>

  <Step title="Classify themes and signals">
    Group evidence into messaging themes, target segments, objections,
    competitor mentions, and displacement opportunities.
  </Step>

  <Step title="Write the output">
    Produce either a competitive brief, a campaign brief, or a prospecting list
    with source URLs.
  </Step>
</Steps>

## Output schema

| Column               | Description                                                                       |
| -------------------- | --------------------------------------------------------------------------------- |
| `competitor`         | Competitor name                                                                   |
| `domain`             | Competitor domain                                                                 |
| `source_type`        | `ad`, `website`, `social`, `review`, `news`, or another source                    |
| `platform`           | Platform when relevant                                                            |
| `message`            | Ad copy, positioning claim, or summarized evidence                                |
| `theme`              | Normalized theme such as pricing, speed, automation, compliance, or data coverage |
| `audience`           | Buyer or segment implied by the evidence                                          |
| `source_url`         | URL for inspection                                                                |
| `recommended_action` | Sales or marketing action to take                                                 |

## Useful variants

### Ad intelligence

```text theme={null}
/deepline-gtm For each competitor in competitors.csv, pull active ads from available ad-intelligence integrations and summarize creative themes, offers, platforms, and landing-page angles.
```

### Competitive mentions campaign

```text theme={null}
/deepline-gtm Find recent public posts where buyers engage with competitors or competitor topics. Enrich the relevant people, filter to our ICP, and write campaign-ready context with source URLs.
```

### Competitive landscape

```text theme={null}
/deepline-gtm Build a concise competitive landscape for competitors.csv. Compare positioning, target customers, pricing-page claims, integrations mentioned, and likely displacement angles.
```

## Quality rules

* Keep raw evidence and synthesis separate.
* Do not infer spend unless the source returns spend data.
* Do not present scraped social engagement as buyer intent without context.
* Remove weak competitors from the set instead of padding the report.
* Save the exact source URL for every campaign claim.

## Related pages

* [Signal competitive intelligence](/plays/signal-competitive-intel)
* [Signal company news](/plays/signal-company-news)
* [Lead scoring and signal discovery](/plays/play-qualify-lead-fit)
* [Prospecting and multi-signal outreach](/plays/play-personalize-outreach)