> ## Documentation Index
> Fetch the complete documentation index at: https://deepline.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitive and ad intelligence

> Ask your agent to collect competitive and advertising evidence for a defined question.

[Agent guide: CLI and SDK instructions →](/docs/plays/play-ad-intelligence)

## 1. Have your context ready

Name competitors, the question, geographic or time scope, and allowed sources.

## 2. Ask your agent

Paste this into your agent, then provide your task and example inputs when it asks:

```deepline-prompt theme={null}
/deepline-research Prepare a cited competitive and ad-intelligence brief with Deepline. Inspect supported sources and propose a bounded research pilot. Record observed creatives, messages, landing pages, dates, and source coverage. Separate facts from hypotheses about positioning. Return evidence and open questions. Do not infer exact spend, conversion performance, or campaign profitability from public ads alone.
```

Complete any requested sign-in yourself. Give the agent the missing information before approving execution. Provider-backed work can incur usage.

## 3. Review the result

The brief answers the question within the sources’ coverage. Repeated or long-running ads are observations, not proof of profitable performance.

Ask your agent:

```deepline-prompt theme={null}
/deepline-research Compare the result with the acceptance rule we agreed. Show the evidence for accepted and rejected outcomes, unresolved questions, and recorded Deepline usage where work ran. If work is still running or a response is uncertain, inspect the original saved execution before proposing another request. Explain the next decision I need to make.
```

Approve a larger job, recurring work, or external changes only after reviewing that decision.

## Turn the findings into a workflow

If the research answers your question, keep the cited report. If you need a repeatable workflow, carry the reviewed findings into execution:

```deepline-prompt theme={null}
/deepline-gtm Use the reviewed research findings and source plan from this conversation to implement the agreed workflow. Preserve the evidence, source limitations, and acceptance rules. Reuse retained results where appropriate. Explain remaining gaps and propose a bounded pilot before starting additional provider work. Do not repeat source discovery without a specific unresolved question.
```

If the next step is to define or evaluate an account score, use [the scoring guide](/docs/human/guides/account-scoring-workflows) before implementation.

## Check your understanding

Does a long-running observed creative prove profitability?

> **Show the answer**
>
> No. Duration is an observation. It does not establish spend, conversions, or
> the advertiser's economics.

## Related guides

* [Competitive intelligence signals](/docs/human/plays/signal-competitive-intel)
* [Company news and public engagement](/docs/human/plays/signal-company-news)
* [Lead scoring and signal discovery](/docs/human/plays/play-qualify-lead-fit)
* [Personalize Outbound with a Deepline Play](/docs/human/plays/play-personalize-outreach)


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